September 10, 2026
Drive down Sellers Avenue in late May and you will sit in a line of minivans waiting to pull into a gravel lot, pay nothing at the gate, and walk out with a bucket of cherries you picked yourself, paying only for what you carried to the register. Drive the same half mile in late September and you will pay to get in before you pick anything at all, and the price on the pumpkin is separate from the price of admission. Same road. Same dirt. Two businesses that have almost nothing in common except the calendar.
If you live near Vineyards at Marsh Creek, you already know the Brentwood farm belt is part of daily life here, not a once-a-year novelty. What is less obvious, even to people who drive out every season, is that the spring cherry economy and the fall pumpkin economy are structured completely differently, and knowing which one you are walking into changes what you should bring, how much you should expect to spend, and which farms are even open right now.
By early September, cherry season in Brentwood is not winding down. It is over, and has been for weeks. Marsh Creek Cherries, the forty-acre operation sitting at the crossroads of Orchard Lane and Concord Avenue, has already posted its 2026 closure notice and will not reopen until next spring's u-pick window. Cherry Time, another dedicated cherry specialist, closed its 2026 U-pick season the same way. G&S Farms, the third-generation operation on Sellers Avenue known for its cherries and Brentwood Diamond sweet corn, confirmed its own 2026 cherry U-pick is closed.
None of these three do anything else in the fall. Marsh Creek Cherries and Cherry Time are cherry-only operations. When the trees are picked over, the gates close for the year. That is worth knowing if you are the type to assume every farm out here just rotates crops as the seasons change. Some do. Some genuinely stop.
What replaces the cherry trade is not a continuation of it. It is a different kind of farm business entirely, built around a different pricing model.
Cherry season runs on an honor-system, pay-for-what-you-pick structure. There is no admission fee. You walk in, fill a bucket, and pay by the pound at the register. Many of these farms still prefer cash, a holdover from before the pandemic pushed contactless payment into more of the produce trade, so it is worth carrying some if you are heading out to a smaller stand.
Pumpkin season flips that model. Farms that reopen in the fall charge a flat admission fee that bundles in activities you never had in spring: a corn maze, a tractor ride, a petting area. The pumpkin itself gets priced separately, often by weight. Ride add-ons like a corn coaster or a melon cannon get sold individually on top of admission. It is closer to a small ticketed fair than a produce stand, and the season itself runs longer, five to six weeks instead of the three or four you get with cherries.
| Cherry Season | Pumpkin Season | |
|---|---|---|
| Typical window | Early May to mid-June | Late September through October |
| Admission | None | Flat fee, commonly in the teens per person |
| Pricing | Per pound at checkout | Pumpkin priced separately, rides sold a la carte |
| Payment | Cash often preferred | Card widely accepted |
| Farms open | Cherry specialists plus mixed-crop farms | Mixed-crop farms only, cherry specialists sit out |
Not every pumpkin patch in the Brentwood cluster delivers the same visit. Once you know what each one is actually built for, the choice gets easier.
Smith Family Farm's fruit stand runs daily from the start of June through the end of November, but the barnyard and pumpkin patch area only operates during October. The rest of the year, the fruit stand is what you get. This season, the pumpkin harvest opens September 26th with what the farm calls Tomato Day, a deliberate bridge between the last of the summer produce and the start of fall activities, and stays open daily through early November.
Buried inside that same October window is a detail most visitors never plan around: Smith Family Farm runs a U-pick pomegranate orchard, but only on weekends, and only from ten in the morning to four in the afternoon. Miss that four-week, weekends-only window and you wait another year.
Harvest Time in Brentwood, the directory that tracks status across more than sixty family-owned farms in this stretch of East Contra Costa County, exists specifically because hours, field conditions, and day-to-day status change faster than any single article can keep up with. If a specific date or hour matters to your plans, check current status before you drive rather than trusting a calendar written weeks in advance, including this one.
The city of Brentwood has leaned into this identity formally, describing itself as the region's U-Pick Capital since 2024 and pointing to more than sixty family farms as the backbone of that claim. For residents near Vineyards at Marsh Creek, that is not a marketing line so much as a description of the two very different economies that take turns running through the same fields every year, cherries in spring, pumpkins in fall, and very little overlap between the two crowds.
If you are weighing a move to this stretch of Brentwood, or already live here and want a local team that understands the neighborhood beyond the harvest calendar, Luisi & Associates has spent years working with homeowners across Pleasanton and the Tri-Valley through exactly these kinds of life transitions. Reach out anytime to talk through what a move here, or from here, might look like for your family.
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